FirstReplyFirstReplyFirst Reply installs a trained assistant on your home care agency's website that answers families instantly — 24/7 — and books your free in-home assessment. You get the booking and a summary before your competitors have checked their voicemail.
See it work — talk to the demoFamilies don't shop for home care during business hours. They search from a hospital parking lot, a discharge lounge, or the kitchen table at nine at night — scared, tired, and ready to talk to whoever responds.
Most agency websites answer that moment with a contact form. The family hears back Monday. By Monday, they've already booked an assessment with the agency that answered first.
First to reply wins the client. We make sure that's you.
Your services, your service area, your rates guidance, your voice. You approve every answer before it goes live. Setup is done for you.
Day or night, it handles families' questions, qualifies the situation, and books the free in-home assessment straight into your calendar — then sends you or your coordinator a summary instantly. Anything urgent goes straight to your on-call line.
A simple monthly report: inquiries answered, assessments booked, clients signed. No dashboards to learn, no software to manage.
The chat on this page is a working First Reply assistant, trained on a sample agency. Ask it what a worried daughter would ask at 9 PM. Then imagine it wearing your agency's name.
Ask the demo a questionFirst Reply was founded by Mike Byrne, an Atlanta-based entrepreneur who spent his career in telephony and IVR — the technology businesses rely on to never miss the call that matters — and built and sold companies in that space.
He started First Reply after arranging home care for his own mother:
"I was the person on those websites at nine at night, hoping somebody would answer. The agencies that got back to me first got my trust. I built First Reply so your agency is the one that answers."
Every pilot is onboarded personally by Mike. When you call, you get the founder — not a support queue.
Markets Coming Soon
First Reply books the appointment your business lives on. For home care, that's the in-home assessment. The same system — ads that find families, a page built to convert them, an assistant that answers in seconds and books — is being fitted for the places seniors and their families decide next.
Booked community tours for families comparing independent living options.
Join the waitlistBooked visits and discovery days for active-adult communities.
Join the waitlistBooked tours and family consultations for assisted living and memory care communities.
Join the waitlistBooked new-patient appointments, answered after hours and at lunch.
Join the waitlistHome care is where we prove it, client by client. Run one of these communities or practices? Get on the list — early members shape the build and lock founding terms.
No. It covers the hours and moments they can't — nights, weekends, and the website visitors who never call. Your team gets warmer, pre-booked conversations instead of cold voicemails.
The assistant tells them to call 911 first, then routes them to your on-call number and captures a callback. It never gives medical or care advice — that's your team's job, and the assistant says so.
First Reply serves non-medical home care. The assistant shares only the public information you approve — services, areas, how care starts — and collects contact details for your follow-up.
A flat $399/month for website chat. After-hours phone answering is a $99/month add-on whenever you’re ready for it. No setup fee inside the pilot program, no per-lead charges, no surprise tiers.
You do. Every answer comes from your approved information, and you can change any of it with one email to us.
We onboard a small number of agencies at a time, personally. If you'd like one of the pilot slots, book a 15-minute call.
Book my 15-minute call